When it comes to SEO, it is all about the statistics. The stats are what drives SEO marketing, and makes it work. So, if you are interested in the top SEO statistics for 2020, we have built a breakdown of some of the top statistics from different SEO categories.
General SEO Statistics
Search Engines: About 68 percent of every online experience starts off with a search engine.
Top results: Only 0.78 percent of Google users click on links from the second page of results.
Organic searches: About 53 percent of all traffic to websites comes from organic searches.
Google domination: About 92 percent of all global traffic is rooted from a search on Google search, Images or Maps.
SEO vs. Social Media: SEO content drives 1,000% more traffic to content when compared to organic social media.
Top Ranking Statistics
Organic traffic: 90 percent of pages do not receive any organic search traffic from Google.
Top-ranking pages: The top-ranking page is the one that gets the most search traffic only about 49 percent of the time.
Meta descriptions: About 25 percent of top-ranking pages have no meta descriptions.
Older pages: The average top-10 page is over two years old.
Top SEO backlink statistics
According to Google, backlinks are one of their top ranking factors.
No backlinks: About 66 percent of pages do not have any backlinks.
The more the better: The more backlinks a website has the more organic traffic that it will generate from Google.
Buying a link: On average it costs $362 to buy a link.
Guest posts: The average cost for publishing a paid-for guest posting on your website is about $78.
Reciprocal links: A reciprocal link means that a site links to another website which then links back to the original site. About 74 percent of domains have reciprocal links on their site.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.